IPO in June 2011

IPO in June 2011, the company earned in the first six Monster Beats months of this year sales of $ 125 million, up 43%, net profit up 49% to 8,000,000 dollars. Even among giants like Sony and Philips headphones activities are profitable. "The http://www.casquemonsterbeatsbydrefr.com/ helmet is our fastest growing segment with the" docking stations ", and it displays a double-digit growth," said Pieter Notta, CEO of Philips consumer business. What balance the division of "entertainment lifestyle," high-tech activity last Philips, which last year sold its televisions Casque Beats POS.

This success owes much to the growing range of music players and smartphones. "Given the price and quality of a smartphone, Beats By Dr Dre people want to have high-end accessories, both in terms of sound design," explains Didier Chagnon, CEO of Sennheiser France. Sound quality, noise canceling technology and wireless, but also treated materials (cuir. ..), urban design and "fashion" ... As leverage to Beats By Dre justify prices higher and higher. In France, the market is expected to rise this year by 18% in value, according to GfK, to 331 million euros, which would make it the first segment of the audio. The only http://www.casquemonsterbeatsbydre.fr/ helmets Headband expected to increase by 10% to 240 million (see cons).